Hernán has been instrumental in the implementation and management of SPARC, the Jewish Federation of Winnipeg’s Constituent Relationship Management System. After the successful implementation of BlackBaud CRM, Hernan took on new responsibilities in Marketing and Operations on a contract basis to review and optimize these areas.

Spanning across much of the organization, this was a project management-based role entailing planning and management of the operational and communication networks for Federations and Agencies.

Based on this experience, currently offers support and consulting to Federations and Agencies on areas including Information Technology, Marketing, and Campaign Analysis.